Signage is good for your business. Not only does it promote your company around the clock, it also establishes your brand identity and is an extremely cost-effective advertisement. Additionally, it plays a key role in attracting new customers. The biggest challenge businesses face is creating a compelling design. The fact is, people are bombarded with ads of all types. Now, more than ever, you need creative ways of driving traffic into your establishment. Here are three ideas for making that happen.
Limit the Text
Since attention spans are short, you must relay your message in a few seconds. Additionally, you’re working with limited space on the sign so use it wisely. A great rule of thumb to follow is use five or fewer words. A short, catchy phrase will work wonders. It eliminates visual clutter, which keeps people from feeling overwhelmed or confused by too much information. It also improves readability. This is especially helpful when potential customers view your signage from a distance.
Increase the Contrast
Readability is the name of the game. With that said, color contrast is just as important as text. The best design option is using light color letters on a dark background. You can also add a touch of flare by outlining or adding drop shadows around the words. This is a simple, clean technique that’s visually appealing and draws attention.
Add a 3D Effect
Three-dimensional lettering makes a sign “pop” and adds dimension. Think about using LED lights, as they are commonly used and help ensure your signage stands out at night. In addition, letters made of acrylic or stainless-
steel help resist corrosion and last for years. The 3D feature gives you an edge when it comes to attracting people who are walking or driving by your business.
These three simple design choices make a big difference in your business. The right signage turns heads and drives traffic. For more information, contact Pinnacle Sign Company today – (281) 942-4142.