The best signage draws attention. It tells potential customers who you are as a brand. The best signage partner will work with you through the many fluctuating promotional “seasons” throughout the year.
The holiday season may have left you feeling flustered. Small or large, all businesses should have an ever-evolving seasonal plan in place. Read on for some of our tips and tricks for achieving the most effective seasonal signage.
Seasons
We all know the importance of marketing for the season. Winter holidays are a serious marketing opportunity. Seasons like Spring and Summer can mean signage that leaves customers feeling bright and cheery. Don’t neglect the importance of encouraging customers to prepare, either. Consider advertising upcoming sales or the excitement of a new season. You’ll even find that just about every month has a holiday. Businesses use holidays like Mother’s Day and Independence Day as an opportunity for special sales.
Charity and Engagement
There is no shortage of opportunities to engage with the community through special months or observations. Consider Breast Cancer Awareness month in October and Earth Day in April.
Are there ways that you can incorporate these observations into your marketing, while also connecting with the community? After you finalize an event or marketing plan, invite patrons to celebrate with you by catching their eye with exciting signage.
Local Events
Many communities are starting to observe shopping days, such as “Small Business Saturday”. While the committees do a good job of advertising on social media and around the community, it is your job as a business to let people know they can participate by shopping with you. Realtors and local contractors are not excluded from community events. There are always ways to stand out as a part of the community you serve. Make your hometown spirit known with the right signage, and reach the people in your community who drive by every day.
Tips for Success
Devising the right plan will take some upfront work. But, the right plan can be used again and again. For the sake of simplicity and budget, considering ordering ahead and in bulk. Multi-purpose or reusable signs may also serve you well in seasons to come. Consider a variety of signage, from banners to sign displays to vinyl lettering.
At Pinnacle Sign, we believe the business relationship we build with our customers should extend outside the areas of the signage products we provide. To accomplish that, we consistently look for areas to help our customers build their businesses. This includes the exchange of knowledge, referrals, & sources of information that may be helpful to each other. Give our expert team a call at 281-942-4142 and let’s discuss your next signage project.
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