A change of seasons can bring new energy to your business, and your marketing strategies should take advantage of the opportunity to appeal to new and current customers. Even simple ideas can generate interest, which is great news for your bottom line.
Here are affordable marketing ideas that may attract customers and help your business grow.
Seasonal Signage
You’ve seen banners, flags, and temporary signs outside of companies, but have you made the steps to secure them for your own business? These eye-catching signs work because they catch the eye of anyone who passes by. You can go with bright designs, colors, and wording for an attractive and cheerful approach to grabbing the attention of customers.
The best promotional signage portrays your brand image, and makes your business appealing to people who may not have been in the market in the first place.
Special Offers
Another inexpensive marketing technique is door-to-door or direct mailings of special offers, giveaways, or coupons. Small flyers or postcards can be simple to print and targeted to specific locations. After you create your seasonal promotion, reinforce it with a banner at your business location. That way, you can strengthen your message and your method to boost consumer interest. Tying it all in with consistent materials will increase brand recognition, and instill a sense of familiarity in potential customers.
Online Opportunities
Take advantage of social media and your website to generate more excitement. Turn browsers into buyers with special offers. Direct online ads to a specific landing page to enhance another layer of publicity to your marketing campaign.
On social media, post photos of your new signs and storefront to invite customers to stop by. Bold colors and graphics add flair to get noticed, so do not be afraid to sell yourself. You may even want to use a seasonal theme to highlight the temporary nature of your current campaign.
Generous Gifts
You may not have considered philanthropy as a marketing tool, but it’s actually a great way to support your community and put your name out there. By sponsoring events, teams, or schools, your company may be offered recognition through signs, banners, or additions to programs as another way to get recognized.
Pinnacle Sign Company can work with you for designs and promotions for signage upgrades, banners, and other visual components to improve your small business marketing. Call us at 281-942-4142 to learn more and get started.
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