Make the Right First Impression with Your Storefront

You can only make a first impression once. Is your company is sending the right message?

People form an opinion based on how others dress, speak and carry themselves. Likewise, businesses make an impression through their storefronts and signs. How are you portraying your brand to customers and potential customers? Consider the following tips when it comes to putting the right face to your company.

1. Overall Condition

Weather extremes can have visible effects on signs in your storefront. You may walk past your sign every day, but not notice how the elements have taken a toll. Make sure your sign looks vibrant and attractive. A dull, dingy sign may be hard to read. Even worse, it may remind passerby of the signs they see in run down or closed businesses. Your signage can either attract attention, or send the wrong message all together.

2. Readability

Sometimes, a potential customer may pause to read something interesting on a sign. Captivate your audience with signs that are readable, even from some distance. Vary the size of your lettering on your sign, but make sure the letters are crisp and clear. Choose fonts that are easy to make out. Attention spans are short these days, and if someone can’t immediately decipher your words, you’ve wasted a chance to connect.

3. The Right Colors

Consider a neutral background that makes the colors in your logo really pop. Choose a solid, eye-catching color for any supplemental text. Using several colors can make it captivating. Just be sure not to overdo it. Keep in mind that colors, like lettering, can fade over time, so have your signs repainted as necessary.

4. Versatility

In addition to the main part of the sign, which stays constant and is recognizable, consider attachments that announce promotional offers or give seasonal greetings. A sign should be familiar, and yet add interest and attract new customers by bringing to their attention items on sale and special promotions.

Also consider your variety of signage. Vinyl window lettering and vehicle wraps help extend your brand and call attention in a variety of places. Call your passerby inside with the right message!

Pinnacle Sign Company has the design experience to create a strong first impression for your storefront. Perhaps it’s time to update your current signage. Contact our professionals today at 281-942-4142.