Marketing and advertising trends change, and they change rapidly. When this is the case, the best strategy is to do what works, no matter what the trends dictate. Certain techniques produce results time after time. Check out the following three design best practices for creating compelling signage.
Choose the Right Size
Size can mean the difference between potential customers seeing your sign or driving right by. Think of all the other banners and billboards out there competing for a person’s attention. Of course, it’s necessary to comply with local ordinances that regulate signage, but a sign should be large enough that someone can easily read it from a distance. The display purpose of the sign should determine how large the lettering is. Generally, for every 10 feet away that the observer stands, individual letters should be 10 inches high. The choice of font also determines how easy text can be read from a distance.
Some business owners can be tempted to choose decorative or whimsical fonts. Instead, opt for simpler, more easy-to-read lettering.
Use Eye-Catching and Memorable Colors
Some advertising studies show that the color of a company logo provides 80 percent of a person’s memory of that logo. For example, iconic “Barbie pink” and “Tiffany blue” are ingrained in people’s consciousness such that they may think of the company product merely by looking at the color. These colors are so influential that they are actually trademarked and cannot be used by other companies. When choosing the right colors for your business signage, you should consider human psychology as well as cultural perceptions of different colors. Choose a bold color that fits your brand, and make a statement with your sign.
Utilize Visual Contrast
Contrast makes colors pop, increases legibility and improves the speed at which a sign can be read. A sign with high contrast between background and lettering also improves the viewers’ ability to retain the image in their memories. Features such as borders or shadows can be added to a sign to heighten contrast.
If you’re in the market for new signs or marketing materials, or you could use some more design tips for creating compelling signage, contact Pinnacle Sign Company. We provide free estimates with no obligation. Give us a call at 281-942-4142.
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